Detroit Startup Weekend

It has often been remarked that American cars are suffering not only from the cost of oil, but a lack of inspiration. Cars like the Ford Fiesta and the Chevrolet Volt point to auto-makers beginning to notice that innovation, not another SUV, is the key. GM is hoping to turn those tables over the next few years by revitalizing the increasingly-important compact and sub-compact market. The flagging automaker hopes that refined, efficient and inexpensive automobiles will help right the ship. The first entry to GM’s new model is the 2011 Chevrolet Cruze which debuted this week in Paris.

A look at the interior immediately reveals class with character. An elegant center console and a condensed dash with bold lines and attractive colors immediately spells refinement. The addition of the color inserts to the interior exudes just the right amount of bravado to be an eye-catcher without detracting from the design of the interior.

On the outside, the car takes the direction of the rounded sedans coming from Japanese auto-makers to resounding success. Attractive creases on the bonnet and on the panels give the Cruze an edgy look while retaining an aerodynamic profile to support a fuel efficiency reported north of 40 MPG.

While the model on display has clearly received the lion’s share of optional accessories, it is worth admiring all the same. If this is the future of Chevrolet and GM proper, color me pleased.